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Coachella Style

Mar 30, 2023

The Coachella Valley Music and Arts Festival is a yearly festival that takes place in Indio, California. The Coachella Festival was first held in 1999 and has since grown to become one of the most popular music festivals in the world. While the festival is known for its diverse music lineup and incredible art installations, it has also had a significant impact on fashion.

The history of Coachella dates back to 1993 when Pearl Jam boycotted playing at a music venue owned by Ticketmaster, leading to the creation of the nonprofit concert promoter Goldenvoice. Goldenvoice then created Coachella in 1999 as a way to bring together diverse music acts and showcase art installations in the California desert. The festival was an immediate success, drawing in crowds of up to 50,000 people in its early years.

In the early years of Coachella, the festival's fashion was relatively simple. Attendees wore comfortable and practical clothing, such as shorts, tank tops, and sandals, to cope with the hot desert weather. However, as the festival grew in popularity, so did its influence on fashion. Today, Coachella is known as a fashion hotspot, with many attendees treating it as an opportunity to showcase their unique style.

The impact of Coachella on fashion is significant, with many trends originating at the festival. For example, the rise of bohemian fashion can be traced back to Coachella, with attendees often wearing flowy maxi dresses, fringe jackets, and floral headbands. Other trends that have emerged from the festival include ripped denim shorts, crochet tops, and oversized hats.

In recent years, Coachella fashion has evolved to include more sustainable and ethical fashion choices. Attendees are more conscious of the environmental impact of their clothing choices and are opting for vintage and secondhand clothing rather than fast fashion. This shift towards sustainability has led to an increase in popularity of thrift stores in nearby Palm Springs, where attendees can shop for vintage and unique pieces to wear to the festival.

Coachella has also become a platform for emerging fashion designers. The festival's annual Fashion Week has featured up-and-coming designers, showcasing their designs on the festival's main stage. The exposure provided by Coachella has helped launch the careers of many young designers.

As the festival continues to evolve, we'll all be watching to see how it continues to shape the fashion world.